BUSM 3030 - Intro to Entrepreneurship

Course Description

Introduces students to the multiple facets of entrepreneurship including the entrepreneurial process and way of thinking. Focuses on the ideation and opportunity recognition and evaluation areas of venture creation, utilizing tactics such as rapid prototyping and design thinking.

Course Objectives
Gain knowledge in the following topics:
  • The nature and unique skill set of an entrepreneur 
  • How to generate a new idea by having observation and inquiry skills
  • The issues faced by entrepreneurs when starting a venture
  • How to evaluate new venture opportunities
Final Project Description:
Develop